Design your own interface.
Use the cellphone app to personalize colours, graphics, layouts and displayed information. Drivers shape their own GUI, then apply it to the cockpit through NOAH.
NOAH / Evolving cockpit experiences
Let drivers define their personalized experiences.
A cockpit platform that lets drivers design their own HMI appearance and behavior—and apply changes immediately without updating the vehicle’s system software. Keep the cockpit experience evolving after delivery through an OEM-owned service model.
Driving scene: concept visualization.
01 / Driver Experiences
Let drivers design their own HMI and UX.
With a cellphone app, drivers design both the GUI they see and the behavior they want. NOAH brings their design into the cockpit immediately, without changing vehicle hardware or the system binary, and without restart or reboot.
A colourful landscape.
She chooses a playful 3D world around her driving information.
A focused instrument view.
He chooses luminous gauges and a different information layout.
Illustrative individual design preferences. Both interface designs were built with NOAH; these screenshots illustrate appearance, not the cellphone design tool.
Define the HMI behavior you want.
Use the cellphone app to define responses to context. For example: “When it rains after dark, use my low-glare layout and bring navigation into focus.” Behavior can respond to time, weather, sensor inputs and driver state within the integrated vehicle scope.
Design on your phone. Apply in your vehicle.
Driver creates
Cellphone app
Design your GUI and define context-based behavior
NOAH brings it to life
NOAH Runtime
Apply the driver’s design immediately
Driver experiences
Personalized cockpit
Your appearance. Your defined responses.
Vehicle hardware and system binary remain unchanged. No restart or reboot.
02 / Display Coordination
Multiple displays. One connected visual experience.
Carry graphics and animation across cockpit displays with perspective aligned to the driver’s viewing position. Give your brand a visual experience that belongs to the whole cockpit.
Consistent perspective
Display views are composed around a shared scene and viewing position, so the geometry reads as one connected view.
Continuous motion
Move visual elements between screens as part of a coordinated animation.
A recognisable brand experience
Use depth, motion and display composition to create a cockpit identity beyond a flat instrument layout.
03 / Functions On Demand
Describe the response you want.
An advanced path to designing your own experience: describe your preferred behavior in a prompt, and let FOD interpret it into personalized functions. It extends the cellphone app’s GUI and behavior design with prompt-based creation.
“When I look tired at night, simplify my display and suggest a rest stop.”
VibeMachine interprets the request and can coordinate HMI functions and vehicle systems to create a personalized UX. Available responses depend on the integrated vehicle functions.
LLM-assisted personalization is at proof-of-concept stage.
Explore VibeMachine / FOD →04 / Embedded Demonstrations
Built with NOAH. Demonstrated in hardware.
NOAH has been implemented on Renesas, Qualcomm and MediaTek platforms. Embedded performance has been measured; evaluation results can be reviewed against your target hardware and display workload.
Renesas
Qualcomm
MediaTek
These examples show implemented graphics and display capabilities. The UX Apps Store below describes a proposed OEM business model.
05 / Oem Benefits
Keep creating value after vehicle delivery.
Use NOAH as the platform for an evolving cockpit experience business: give customers reasons to return, and give your brand room to introduce something new.
Differentiate your brand
Create a recognisable cockpit identity—and extend it with new designs and behaviors over the vehicle’s life.
Offer new experiences
Let customers create their own GUI and behavior through a cellphone app. Extend the offering with manufacturer-created experiences and advanced prompt-based personalization.
Create recurring revenue opportunities
Build paid experience collections or services around a platform customers can also use to create their own UX. An OEM-controlled store can distribute additional content; commercial results depend on the offering and demand.
Reuse across vehicle programs
Build on a common experience platform, with integration and validation defined for each vehicle and hardware configuration.
06 / Ux Apps Store
Add a UX Apps Store to a platform for user-created experiences.
Drivers can design their own GUI and behavior with the cellphone app. A UX Apps Store adds another path: discover and download OEM or partner experiences, then personalize them. NOAH is the common platform that brings user-created and downloaded experiences into the cockpit.
OEM experiences
MAI experience development
Selected content partners
Discover & choose
OEM UX Apps Store
Catalogue, pricing and customer relationship
Experience deployment
NOAH Runtime
Bring the selected UX package into the cockpit
Use & personalize
Driver’s cockpit
New appearance and supported behavior
Vehicle hardware and system binary remain unchanged.
Design packages
New visual worlds, layouts and display compositions.
Behavior packages
Context-based HMI responses for supported vehicle functions.
Complete UX packages
Appearance and behavior designed to work together.
Additional commercial channel / The store distributes experiences; the cellphone app lets drivers create their own. Catalogue operations, package validation, distribution and commercial responsibilities are agreed with the OEM.
07 / NOAH Runtime Ota
Seamless OTA deployment on the fly.
Runtime-OTA updates HMI content and behavior immediately without a reboot. The change can come from a manufacturer’s OTA release or a user’s personalization request.
Deliver a new HMI after production.
Release a revised interface, add a display experience, or update interaction behavior through the OEM’s secure telematics channel. NOAH applies the HMI update immediately without a reboot.
HMI package
OEM secure telematics
NOAH
Live update
Make the same vehicle feel different.
A driver designs a preferred GUI and behavior through the cellphone app. NOAH applies the resulting configuration immediately on the same vehicle, without rebuilding its system software or rebooting.
User design
Cellphone app
NOAH
Live update
| What changes? | Traditional FOTA / SOTA | NOAH Runtime-OTA |
|---|---|---|
| Update payload | Firmware or software binaries | Supported HMI content and behavior packages |
| Taking effect | Binary updates commonly require a restart or reboot | UX behaviors change immediately without restart or reboot |
| Driver personalization | Often limited to manufacturer-provided presets and options | Drivers design their own GUI and behavior after delivery; OEM and store experiences can also be deployed |
| Update boundary | Changes to executable system software require system-level validation and protection | Experience updates retain the existing binary; package validation and security remain necessary |
Runtime-OTA complements firmware and system updates. It applies to supported experience changes; new underlying system capabilities may still require conventional software updates.
08 / Work With Mai
A clear path to NOAH adoption
Choose the delivery model that fits your cockpit program. Start with a concrete driver experience, then assess it on the hardware you plan to use.
MAI delivers the cockpit
Engage MAI to build a NOAH-based dashboard and integrate the agreed driver experiences into your vehicle program.
Tier-1 works for dashboard/IVI
MAI works with your nominated Tier-1 to integrate NOAH Runtime in their hardware platform.
OEM
Own the brand direction, customer offering, catalogue strategy and commercial decisions.
MAI
Provide NOAH, integration expertise, agreed experience development and lifecycle support.
Tier-1 / partners
Deliver agreed hardware, vehicle integration, experience content and program validation.
- Define Target hardware and one desired driver experience
- Demonstrate Review UI, behavior and deployment scope
- Measure Memory, rendering performance and integration effort
- Agree Delivery model, licensing and lifecycle responsibilities
- Integrate Validate within your vehicle program
09 / Why Adopt Noah
Start with an implemented platform. Build your business on it.
What NOAH can demonstrate and deliver:
Implemented graphics and integration
Start with existing UI examples, cross-display demonstrations and experience on several embedded platforms.
Memory-optimized execution
Evaluate NOAH’s memory use on your target workload, alongside frame rate, visual quality and display configuration.
A platform for user-created UX
Connect cellphone-based GUI and behavior design with immediate cockpit deployment. The same NOAH platform can support OEM-distributed experiences and an advanced FOD path—giving you a basis for more than a download catalogue.
A delivery and support partner
Combine the platform with MAI’s integration work, experience development and agreed lifecycle services.
Compare on the same workload.
Evaluate NOAH alongside your current HMI framework using the same hardware, resolution, scene complexity, assets and animation. Review peak and steady-state memory, frame rate, startup and experience activation time.
Discuss an embedded benchmark →Evaluate NOAH
Bring one experience you want to deliver.
Tell us your target platform, display configuration and the GUI or behavior you want drivers to design. We can demonstrate the cellphone-to-cockpit path, define measurements and agree a delivery scope.
Discuss your cockpit program →